Program Overview
In today’s self-media era, content creators face numerous challenges, including accurate positioning, breaking through creative bottlenecks, increasing exposure, and establishing efficient operational models. This course will equip you with the skills and knowledge to overcome these challenges and build a strong foundation in self-media creation. Through six core modules—you will systematically enhance your self-media operation abilities. By the end of the course, you'll be able to efficiently manage social media content creation and promotion, enabling you to establish a personal brand or project that stands out in the competitive digital landscape.
Learning Objectives
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Master the complete self-media creation process, from topic selection to content publishing and operations
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Learn how to position your IP and plan content to create personal or brand IP
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Enhance shooting, editing, and copywriting skills to produce more appealing content
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Master self-media operation techniques to quickly increase content exposure and fan interaction
Who is this for?
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Small Business Owners
This course is ideal for small business owners looking to expand their social media strategy to reach a larger audience and drive growth -
Beginners
This course is tailored for influencers and social media marketers who want to establish and elevate their skills and gain a deeper understanding of self-media creation -
Industry Professionals
For professionals in film production, creative writing, content marketing, etc. who seeking to enhance their expertise will find this course invaluable in building a strong online presence and personal brand
Course Module
Dual-IP Positioning Planning
Basic strategies for Dual-IP cooperation, positioning methods, market analysis, content creation, and IP matching
Shooting
Choosing shooting equipment, composition techniques, camera language and lighting effects, on-site scheduling
Topic planning
Analysis of trending topics, creative topic selection, user research, platform characteristic analysis
Editing
Editing software skills, editing rhythm, sound effect pairing, special effects and subtitles usage
Copywriting
Headline writing techniques, emotional guidance, storytelling, SEO copy-writing optimization
Operations
Social media platform operations, fan interaction and community management, data analysis and adjustments, content promotion and monetization strategies
Learn from Expert
Our instructor is a highly accomplished self-media expert, digital marketer, and award-winning film producer.
With years of experience in market promotion and self-media, he has successfully built and managed multiple businesses across industries such as manufacturing, education, finance, and food production.
His expertise in digital marketing has been instrumental in driving business success, while his internationally recognized films highlight his creativity, film production expertise, copywriting skills, and storytelling talent.